# Ecentria > Ecentria is a privately held holding company and technology platform that operates a portfolio of e-commerce brands specializing in high-performance gear, including optics, outdoor equipment, and tactical supplies. Its primary subsidiary is OpticsPlanet, one of the largest online retailers in the specialized optics and hunting industries. - URL: https://optimly.ai/brand/ecentria - Slug: ecentria - BAI Score: 62/100 - Archetype: Phantom - Category: Retail & E-commerce - Last Analyzed: April 19, 2026 --- ## Full Details / RAG Data ### Overview Ecentria is listed in the AI Directory. Ecentria is a privately held holding company and technology platform that operates a portfolio of e-commerce brands specializing in high-performance gear, including optics, outdoor equipment, and tactical supplies. Its primary subsidiary is OpticsPlanet, one of the largest online retailers in the specialized optics and hunting industries. ### Metadata | Field | Value | |--------------|-------| | Name | Ecentria | | Slug | ecentria | | URL | https://optimly.ai/brand/ecentria | | BAI Score | 62/100 | | Archetype | Phantom | | Category | Retail & E-commerce | | Last Analyzed | April 19, 2026 | | Last Updated | 2026-04-19T14:35:58.743Z | ### Verified Facts - Founded: 2000 - Headquarters: Northbrook, Illinois, USA ### Links - Canonical page: https://optimly.ai/brand/ecentria - JSON endpoint: /brand/ecentria.json - LLMs.txt: /brand/ecentria/llms.txt