# Ecentria
> Ecentria is a privately held holding company and technology platform that operates a portfolio of e-commerce brands specializing in high-performance gear, including optics, outdoor equipment, and tactical supplies. Its primary subsidiary is OpticsPlanet, one of the largest online retailers in the specialized optics and hunting industries.
- URL: https://optimly.ai/brand/ecentria
- Slug: ecentria
- BAI Score: 62/100
- Archetype: Phantom
- Category: Retail & E-commerce
- Last Analyzed: April 19, 2026