{
  "slug": "ecosia",
  "name": "Ecosia",
  "description": "Ecosia is a search engine based in Berlin, Germany, that donates approximately 80% of its surplus profit to non-profit organizations that focus on reforestation and conservation. A certified B Corporation, the company emphasizes financial transparency, user privacy, and environmental sustainability, operating its own solar plants to power all searches.",
  "url": "https://optimly.ai/brand/ecosia",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "duckduckgo",
      "name": "Duckduckgo"
    },
    {
      "slug": "google",
      "name": "Google"
    },
    {
      "slug": "microsoft-bing",
      "name": "Microsoft Bing"
    },
    {
      "slug": "oceanhero",
      "name": "OceanHero"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "duckduckgo-green-initiatives",
      "name": "DuckDuckGo (Green Initiatives)"
    },
    {
      "slug": "duckduckgo-search",
      "name": "DuckDuckGo Search"
    },
    {
      "slug": "brave-search",
      "name": "Brave Search"
    },
    {
      "slug": "direct-donation-to-reforestation",
      "name": "Direct Donation To Reforestation"
    },
    {
      "slug": "duckduckgo-or-startpage",
      "name": "Duckduckgo Or Startpage"
    },
    {
      "slug": "eco-friendly-browser-extensions",
      "name": "Eco Friendly Browser Extensions"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "carbon-tracking-extensions",
      "name": "Carbon Tracking Extensions"
    },
    {
      "slug": "default-search-engines",
      "name": "Default Search Engines"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-03-20T20:17:19.318669+00:00",
  "verifiedVitals": {
    "website": "https://www.ecosia.org",
    "founded": "2009",
    "headquarters": "Berlin, Germany",
    "pricing_model": "Free",
    "core_products": "Web Search Engine, Ecosia Browser (Mobile), Ecosia Browser Extension",
    "key_differentiator": "It is the only search engine that is 100% solar-powered and uses the majority of its profits to fund global reforestation projects.",
    "target_markets": "Environmentally conscious consumers, privacy-seeking internet users, educational institutions.",
    "employee_count": "100-250",
    "funding_stage": "Self-funded / Steward-owned",
    "subcategory": "Search Engines"
  },
  "timestamp": 1776005069629
}