{
  "slug": "edible-arrangements-in-gifting",
  "name": "edible-arrangements-in-gifting",
  "description": "Edible Arrangements specializes in handcrafted fruit bouquets, chocolate-dipped fruits, and gourmet dessert gifts, offering delivery services for a variety of occasions including birthdays, anniversaries, and holidays.",
  "url": "https://optimly.ai/brand/edible-arrangements-in-gifting",
  "websiteUrl": "https://ediblearrangements.com/",
  "logoUrl": "https://logo.clearbit.com/ediblearrangements.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Gourmet Food Gift Baskets",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T22:47:59.960Z",
  "verifiedVitals": {
    "website": "https://ediblearrangements.com",
    "category": "Gourmet Food Gifting",
    "what_it_does": "Edible Arrangements creates and delivers handcrafted gifts made with fresh fruits, gourmet chocolate, and other treats, including fruit bouquets, chocolate-covered strawberries, fruit gift baskets, dessert boards, fresh flowers, cookies, and cupcakes. They offer same-day and next-day delivery services for various occasions.",
    "primary_audience": "Individuals and businesses looking to send gifts for special occasions such as birthdays, anniversaries, sympathy, and holidays, or for corporate events.",
    "core_product": "Fresh fruit arrangements and chocolate-covered fruit, particularly strawberries.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased individually with prices varying based on the item and size, starting from $14 to over $180.99."
    },
    "parent_ownership": "Edible Arrangements is a subsidiary of Edible Brands, a family-owned business. Tariq Farid founded the company, and his daughter, Somia Farid Silber, became CEO of Edible Brands in October 2024.",
    "named_competitors": [
      "Harry & David",
      "Gourmet Gift Baskets",
      "1-800-Flowers",
      "Shari's Berries",
      "SnackMagic",
      "Caroo",
      "Gift Baskets Overseas",
      "SnackNation",
      "Gift Tree",
      "Fruit Bouquets",
      "The Fruit Hamper Company",
      "Baked by Melissa",
      "Boarderie",
      "Cheryl's Cookies",
      "ProFlowers",
      "Bouqs Co.",
      "Manhattan Fruitier",
      "The Fruit Company",
      "Chocolate Covered Company"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790227118660
}