{
  "slug": "edison-research",
  "name": "Edison Research",
  "description": "Edison Research at SSRS is a leading provider of Audio Research, Election Research, and Market Research. They use gold-standard methods to measure listener behavior, create audio metrics, reveal industry trends, track device usage, and provide definitive sources for accurate and timely election data (Exit Polls, Vote Count, Election Projections). They also conduct public opinion research adhering to high standards in survey methods for a wide range of clients globally.",
  "url": "https://optimly.ai/brand/edison-research",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.edisonresearch.com/",
  "baiScore": 41,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Market Research",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:02:01.578Z",
  "verifiedVitals": {
    "website": "https://www.edisonresearch.com/",
    "founded": "1994",
    "headquarters": "Not specified in the provided text.",
    "pricing_model": "Project-based or subscription for syndicated reports; custom pricing for tailored research services.",
    "core_products": "Audio Research (syndicated and custom studies, listener behavior, audio metrics, industry trends), Election Research (Exit Polls, Vote Count, Election Projections), Market Research (public opinion research).",
    "key_differentiator": "Gold-standard research methodologies, definitive source status for election data and audio/podcast industry trends, extensive global reach (66 countries, 12K+ surveys), and a long-standing reputation since 1994.",
    "target_markets": "Brands, companies, governments, non-profits, news operations, primarily in the U.S. and globally (66 countries).",
    "employee_count": "19K+ experienced interviewers (total employee count not specified)",
    "funding_stage": "N/A (as it's now part of SSRS)",
    "subcategory": "Audio Research, Election Research, Public Opinion Research"
  },
  "intentTags": {
    "problemIntents": [
      "In-house research teams: Companies conducting their own surveys and data analysis without external specialized firms.",
      "Generalist Market Research Firms: Hiring broader market research agencies that may not have the same specialization in audio or election research.",
      "Rely on public data/news reports: Making decisions based on publicly available data, general news, or anecdotal evidence rather than proprietary, in-depth research."
    ],
    "solutionIntents": [
      "Edison Research audio trends",
      "Edison Research election polls",
      "Edison Research Podcast Consumer Report",
      "Edison Research market research methods",
      "Survey Software Platforms: Using platforms like SurveyMonkey or Qualtrics for data collection, but lacking Edison's analytical depth and expertise."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784900146070
}