# Editmate
> Editmate is a video collaboration platform and service that helps brands turn raw footage into professional social media content. It combines a submission tool for gathering user-generated content with a team of professional editors to streamline the production of marketing videos.
- URL: https://optimly.ai/brand/editmate
- Slug: editmate
- BAI Score: 32/100
- Archetype: Phantom
- Category: Video Production
- Last Analyzed: April 11, 2026
- Part of: Optimizely (https://optimly.ai/brand/optimizely)
## Competitors
- Mojo (https://optimly.ai/brand/mojo)
## Also Referenced By
- Altru (acquired by iCIMS) (https://optimly.ai/brand/altru-acquired-by-icims)
## Buyer Intent Signals
Problems: Freelance Editors: Hiring a freelance video editor via platforms like Upwork or Fiverr to handle raw footage. | Manual Professional Editing: In-house teams using professional suites like Adobe Premiere Pro or Final Cut Pro to manually edit social content. | DIY Mobile Apps: Using template-based mobile apps like CapCut or Canva to create quick videos without professional oversight. | Content Stagnation: Choosing not to produce video content or relying solely on unedited raw social stories.
Solutions: best user generated content platform | managed video editing services for brands | how to turn raw footage into social ads | on-demand video editors subscription | UGC video production software
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## Full Details / RAG Data
### Overview
Editmate is listed in the AI Directory.
Editmate is a video collaboration platform and service that helps brands turn raw footage into professional social media content. It combines a submission tool for gathering user-generated content with a team of professional editors to streamline the production of marketing videos.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Editmate |
| Slug         | editmate |
| URL          | https://optimly.ai/brand/editmate |
| BAI Score    | 32/100 |
| Archetype    | Phantom |
| Category     | Video Production |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-17T00:00:04.158Z |
### Verified Facts
- Founded: 2016
- Headquarters: Adelaide, Australia / Remote
### Competitors
| Name | Profile |
|------|---------|
| Mojo | https://optimly.ai/brand/mojo |
### Also Referenced By
- Altru (acquired by iCIMS) (https://optimly.ai/brand/altru-acquired-by-icims)
### Buyer Intent Signals
#### Problems this brand solves
- Freelance Editors: Hiring a freelance video editor via platforms like Upwork or Fiverr to handle raw footage.
- Manual Professional Editing: In-house teams using professional suites like Adobe Premiere Pro or Final Cut Pro to manually edit social content.
- DIY Mobile Apps: Using template-based mobile apps like CapCut or Canva to create quick videos without professional oversight.
- Content Stagnation: Choosing not to produce video content or relying solely on unedited raw social stories.
#### Buyers search for
- best user generated content platform
- managed video editing services for brands
- how to turn raw footage into social ads
- on-demand video editors subscription
- UGC video production software
### Parent Brand
- Optimizely (https://optimly.ai/brand/optimizely)
### Links
- Canonical page: https://optimly.ai/brand/editmate
- JSON endpoint: /brand/editmate.json
- LLMs.txt: /brand/editmate/llms.txt