# Editmate
> Editmate is a video collaboration platform and service that helps brands turn raw footage into professional social media content. It combines a submission tool for gathering user-generated content with a team of professional editors to streamline the production of marketing videos.
- URL: https://optimly.ai/brand/editmate
- Slug: editmate
- BAI Score: 32/100
- Archetype: Phantom
- Category: Video Production
- Last Analyzed: April 11, 2026
- Part of: Optimizely (https://optimly.ai/brand/optimizely)
## Competitors
- Mojo (https://optimly.ai/brand/mojo)
## Also Referenced By
- Altru (acquired by iCIMS) (https://optimly.ai/brand/altru-acquired-by-icims)
## Buyer Intent Signals
Problems: Freelance Editors: Hiring a freelance video editor via platforms like Upwork or Fiverr to handle raw footage. | Manual Professional Editing: In-house teams using professional suites like Adobe Premiere Pro or Final Cut Pro to manually edit social content. | DIY Mobile Apps: Using template-based mobile apps like CapCut or Canva to create quick videos without professional oversight. | Content Stagnation: Choosing not to produce video content or relying solely on unedited raw social stories.
Solutions: best user generated content platform | managed video editing services for brands | how to turn raw footage into social ads | on-demand video editors subscription | UGC video production software