{
  "slug": "edthena",
  "name": "Edthena",
  "description": "Edthena provides an AI and video coaching platform designed for personalized professional development for teachers. It offers tools for observation, feedback, and collaboration to enhance teacher learning, improve retention, and ultimately boost student outcomes for K-12 districts, schools, teacher education programs, and professional development providers.",
  "url": "https://optimly.ai/brand/edthena",
  "websiteUrl": "https://edthena.com/",
  "logoUrl": "https://logo.clearbit.com/edthena.com",
  "baiScore": 95.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Classroom Observation & Instructional Coaching Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T06:28:46.771Z",
  "verifiedVitals": {
    "website": "https://edthena.com",
    "category": "Education Technology",
    "what_it_does": "Edthena provides personalized professional development for teachers through AI and video coaching to enhance professional learning, boost teacher retention, and improve student outcomes. It offers tools for educator professional learning, including on-demand instant feedback, coaching and collaboration, and teacher feedback.",
    "primary_audience": "Teachers, schools, districts, teacher education programs, and professional development providers.",
    "core_product": "AI Coach, VC3 Video Coaching platform, and Observation Copilot.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Pricing scales with the needs of districts and schools. For example, single-building tiers for AI Coach range from $1,980 for up to 20 teachers to $4,990 for up to 100 teachers annually. Multi-building district pricing examples include approximately $14,200 per year for a 5-building district with 200 teachers, $30,750 for a 12-building district with 500 teachers, and $58,600 for a 25-building district with 1,000 teachers."
    },
    "parent_ownership": "Edthena is independently owned and operated by the team that built it.",
    "named_competitors": [
      "PressPlay Academy",
      "myCME",
      "NexusMedX",
      "Junction Education",
      "TeachFX",
      "Boom Learning",
      "ReadWorks",
      "TeacherTube",
      "Sibme"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Teachers struggling with student engagement",
      "Teachers needing improved classroom routines and procedures",
      "Ineffective or limited in-person only coaching due to scheduling or capacity",
      "Subjective teacher feedback and lack of objective evidence",
      "Challenges with teacher retention",
      "Need for high-quality and affordable professional development for educators",
      "Principals requiring faster and more efficient post-walkthrough feedback processes",
      "New teachers facing an 'induction cliff' with insufficient ongoing support"
    ],
    "solutionIntents": [
      "Personalized professional development for teachers",
      "AI-powered virtual coaching for instant, lesson-level feedback",
      "Video-based observation and coaching platforms",
      "Tools for collaborative professional learning communities (PLCs)",
      "Automated generation of framework-aligned feedback from observation notes",
      "Asynchronous coaching cycles to accelerate teacher learning",
      "Enhanced teacher self-reflection tools",
      "Solutions to amplify coaching capacity within existing budgets",
      "Strategies to improve teacher retention and competence",
      "Data-driven professional learning to improve student outcomes"
    ],
    "evaluationIntents": [
      "Teacher retention rates",
      "Teacher competence and performance improvement",
      "Coaching capacity amplification",
      "Quality and actionability of feedback delivered",
      "Cost-effectiveness and affordability of professional development tools",
      "Security compliance (e.g., FERPA compliance)",
      "Scalability for district-wide implementations",
      "Ease of use and accessibility of technology platforms",
      "Integration with established frameworks (e.g., Danielson Framework)",
      "Minutes of teaching analyzed, coaching moments delivered, personalized coaching conversations"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790424713929
}