{"name":"Edwards Coaches","domain":"edwardscoaches.co.uk","url":"https://optimly.ai/brand/edwards-coaches","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-run coach travel company based in South Wales, offering UK and European coach holidays, coach hire, group travel, education tours and transport services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"description","label":"Description","shape":"text","content":"Edwards Coaches is a family-owned and operated coach travel company established in 1925. It offers coach holidays and tours across the UK and Europe, group holidays, day trips, event travel, coach hire, education and youth tours, local bus services, National Express routes, home-to-school transport and park-and-ride services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer special coach holiday experiences and make travel easy and enjoyable through a wide choice of journeys, experienced drivers and convenient transport services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family owned and run, now in its fifth generation. The scraped content does not identify current company leaders by name.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://edwardscoaches.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, reassuring, promotional and travel-focused, with emphasis on comfort, choice, value, transparency and peace of mind.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1925","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"South Wales; the company’s historical content identifies its head office in Llantrisant.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family owned and run, now in its fifth generation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides organised, convenient and supported coach travel for holidays, day trips, events, groups, schools, businesses and local transport needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"UK and European coach holidays and tours\nCoach hire\nGroup holidays and excursions\nEducation and youth tours\nConcert, theatre, sporting and event transport\nDay trips and days out\nCruise transfers and cruise holidays\nPark and ride services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"UK coach holidays\nEuropean coach holidays\nRed Dragon luxury coach tours\nGroup holidays\nWeekend and short breaks\nDay trips and days out\nConcerts, theatre and sporting event trips\nEducation and youth tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Holiday prices vary by tour; examples shown on the site range from £139pp to £1,829pp. Deposits are available from £65pp, with flexible payment options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism; passenger transportation and coach services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Holidaymakers, day-trip travellers, groups, schools and youth organisations, corporate groups, cruise travellers, local bus passengers and National Express passengers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and groups seeking organised UK or European coach travel from South Wales, as well as schools, youth organisations, businesses and other groups requiring coach transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Taking UK or European coach holidays\nBooking group weekends, short breaks or day trips\nTravelling to concerts, theatre productions, sporting events and other events\nArranging corporate away days and group excursions\nOrganising education and youth tours\nHiring coaches for private or organisational travel\nTransferring passengers to cruise ports\nUsing park-and-ride facilities when travelling on holiday","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient organised travel from South Wales and other listed pickup areas\nPeace of mind from experienced drivers\nAccess to a broad choice of UK and European destinations\nFlexible payments and deposits from £65pp\nProtection through ABTOT for applicable holidays\nTransparent booking coverage with no hidden fees\nFree and secure park-and-ride at holiday depots\nComfortable travel, including luxury Red Dragon coach options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://edwardscoaches.co.uk","updated_at":"2026-11-07T19:54:28.749761+00:00"}]}],"last_refreshed_at":"2026-11-07T19:54:28.758051+00:00","last_changed_at":"2026-11-07T19:54:28.766250+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c578b62c-bd39-4c40-a45e-ed5c8a110fd6"}