# edX
> edX is a massive open online course (MOOC) provider that hosts university-level courses, including 'MicroMasters' programs and full online degrees. It was founded in 2012 by Harvard University and the Massachusetts Institute of Technology (MIT) and is currently a subsidiary of 2U, Inc.
- URL: https://optimly.ai/brand/edx
- Slug: edx
- BAI Score: 88/100
- Archetype: Incumbent
- Category: Education
- Last Analyzed: March 14, 2026
## Competitors
- Coursera (https://optimly.ai/brand/coursera)
- LinkedIn Learning (https://optimly.ai/brand/linkedin-learning)
- Udacity (https://optimly.ai/brand/udacity)
- Udemy (https://optimly.ai/brand/udemy)
## Also Referenced By
- Khan Academy (https://optimly.ai/brand/khan-academy)
- Cousera (https://optimly.ai/brand/cousera)
## Buyer Intent Signals
Problems: Traditional University Enrollment: Enrolling in traditional brick-and-mortar universities for full-time degrees. | Self-Directed Web Research: Using free, uncurated resources like YouTube, Wikipedia, and open-access journals.
Solutions: best online master's degrees | where to take ivy league courses online | free computer science certificate online | executive education programs online | what is a micromasters degree | Internal Corporate Training: Utilizing internal corporate training portals or generic LinkedIn Learning paths for job-specific skills.