# Eero Plus
> Eero Plus is a premium subscription service designed for users of Eero mesh Wi-Fi systems. It provides an integrated suite of network security tools, including ad blocking, advanced parental controls, and content filtering, along with access to several third-party security applications. Ownership and integration with Amazon.com allow it to be a central pillar of the 'Smart Home' security ecosystem.
- URL: https://optimly.ai/brand/eero-plus
- Slug: eero-plus
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software & Services
- Last Analyzed: April 11, 2026
## Also Referenced By
- Bitdefender Box (https://optimly.ai/brand/bitdefender-box)
- Circle Home Plus (https://optimly.ai/brand/circle-home-plus)
## Buyer Intent Signals
Problems: Self-Hosted DNS Filtering: Manually configuring open-source DNS filters like Pi-hole or AdGuard Home. | ISP Default Settings: Relying on the default, unfiltered security provided by an ISP's modem.
Solutions: best router with parental controls | mesh wifi security subscription | whole home ad blocking solutions | best home antivirus for all devices | Device-Level Antivirus: Using standalone free or paid antivirus software on each individual device. | Third-Party Security Hardware: Using a separate third-party hardware firewall or smart home security hub.
Comparisons: eero secure vs eero plus features