{
  "slug": "eichholtz-oroa",
  "name": "OROA Trade (Eichholtz - Oroa)",
  "description": "OROA Trade is a B2B furniture and interior design marketplace that serves as a single-source destination for design professionals. The platform provides access to over 50,000 items from 100+ premium brands, specializing in residential, commercial, and hospitality projects. It offers exclusive trade pricing, no minimum spend, and dedicated project consultation services.",
  "url": "https://optimly.ai/brand/eichholtz-oroa",
  "websiteUrl": "https://oroatrade.com/",
  "logoUrl": "https://logo.clearbit.com/oroatrade.com",
  "baiScore": 62,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Home & Furnishings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:04:11.124Z",
  "verifiedVitals": {
    "website": "https://oroatrade.com",
    "founded": "Unknown - Not listed on homepage",
    "headquarters": "Miami/US (Inferred from 'Large US Stock')",
    "pricing_model": "Enterprise/Custom (Trade account required for pricing)",
    "core_products": "Furniture, Lighting, Decor, Outdoor Furniture",
    "key_differentiator": "Combines a huge multi-brand catalog (100+ brands) with a trade-only membership model that offers 'Quick Ship' availability in the US market without minimum order requirements.",
    "target_markets": "Interior Designers, Commercial Architects, Hospitality Project Managers",
    "employee_count": "11-50 (estimated)",
    "funding_stage": "Private",
    "subcategory": "B2B Furniture Marketplace"
  },
  "intentTags": {
    "problemIntents": [
      "Direct Retail Sourcing: Sourcing furniture piece-by-piece from individual brand websites or retail stores manually.",
      "Procurement Agency: Hiring a procurement specialist or firm to handle the sourcing and logistics of interior furniture."
    ],
    "solutionIntents": [
      "where to buy eichholtz furniture in the US trade",
      "trade only furniture marketplace for designers",
      "best wholesale luxury lighting for hotels",
      "luxury furniture quick ship for designers",
      "trade prices for Andrew Martin furniture US",
      "Consumer Retail Marketplaces: Using retail-focused marketplaces like Wayfair Professional or Perigold."
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786484404975
}