{"name":"El Puente","domain":"el-puente.de","url":"https://optimly.ai/brand/el-puente","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"El Puente is a German Fair Trade company and online shop selling ethically sourced food and interior products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"description","label":"Description","shape":"text","content":"El Puente imports and sells Fair Trade food and interior products, including coffee, tea, spices, chocolate, confectionery, handcrafted home accessories and gift items. The company works with cooperatives, family businesses and Fair Trade organizations and serves both consumers and specialist retailers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put people and the environment before profit, promote Fair Trade principles in global trade, maintain long-term trading partnerships, and encourage people to participate in the Fair Trade movement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Frank Völkner, Managing Director (Geschäftsführer).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://el-puente.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Visionary, inclusive, values-led, activist and approachable, with an emphasis on Fair Trade, sustainability and social change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1977","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Lise-Meitner-Str. 9, 31171 Nordstemmen, Germany","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers and specialist retailers with ethically sourced, Fair Trade alternatives while supporting small producers, cooperatives and family businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Fair Trade importing and distribution\nOnline retail\nFood and beverage sourcing, including coffee, tea, spices and chocolate\nInterior and handicraft product sourcing\nLong-term partnerships with cooperatives, family businesses and Fair Trade businesses\nWholesale support for world shops, specialist retailers and campaign groups\nSales training and product consultation for specialist retailers\nDevelopment-policy education and Fair Trade advocacy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Coffee beans and ground coffee\nTea\nSpices\nChocolate and confectionery\nOther Fair Trade food products\nHandcrafted interior and home accessories\nGift items and gift baskets\nCoffee subscription","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Online product prices are listed in euros. Shipping in Germany is free from €75, and the coffee subscription offers 10% savings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fair Trade retail, ethical food and beverage, handicrafts and interior products, importing and wholesale distribution.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping online for Fair Trade products, as well as world shops, specialist retailers and campaign groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People who prioritize human welfare and the environment over profit, plus Fair Trade retailers and world shops seeking ethically sourced food, beverages, handicrafts and interior products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying Fair Trade coffee, tea, spices, chocolate and other food products\nBuying handcrafted home accessories and gifts\nSubscribing to Fair Trade coffee\nSourcing products for world shops and specialist retailers\nReceiving product advice and sales training for Fair Trade retail\nDiscovering and presenting new Fair Trade products in retail stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to Fair Trade and often organic or vegan products\nConvenient online ordering and delivery in Germany\n10% savings through the coffee subscription\nRetail sales support and individualized consultation\nImproved ability to present and sell Fair Trade products\nParticipation in a Fair Trade economy that prioritizes people and the environment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://el-puente.de","updated_at":"2026-11-08T03:15:08.594421+00:00"}]}],"last_refreshed_at":"2026-11-08T03:15:08.602822+00:00","last_changed_at":"2026-11-08T03:15:08.610318+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=65f302ed-b163-4bf5-bbcb-4787e433cfbc"}