{"name":"El Rey Court Hotel","domain":"elreycourt.com","url":"https://optimly.ai/brand/el-rey-court-hotel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"El Rey Court is an 86-room adobe motor court hotel in Santa Fe, New Mexico, set on five acres of gardens along the original Route 66.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"description","label":"Description","shape":"text","content":"Originally opened in 1936, El Rey Court is a renovated Northern New Mexico adobe-style motor inn offering rooms, gardens, a pool and hot tubs, La Reina bar, live music, events, and access to Santa Fe experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a laid-back, come-as-you-are oasis for modern travelers while sharing the distinctive culture, experiences, and hospitality of New Mexico.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://elreycourt.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Laid-back, welcoming, playful, community-oriented, and distinctly New Mexican.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1936","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Santa Fe, New Mexico, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides travelers with a place to stay, unwind, socialize, and experience Santa Fe, while reducing the guesswork involved in finding local dining, art, shopping, and activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"86-room hotel accommodation\nNorthern New Mexico adobe-style motor court hospitality\nFive acres of gardens\nPool and hot tubs\nMezcal- and tequila-focused bar with outdoor patios\nLive music and community events\nLocal travel recommendations and experiences\nHotel offers and stay packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"El Rey Court hotel rooms\nLa Reina bar\nLive music and events\nHiking package\nHotel stay offers\nEl Rey Court merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website does not list standard room or bar prices. It lists promotional offers including up to 20% off for eligible nearby-state residents, up to 25% off three-night stays, up to 20% off select Route 66 and fall stays, and up to 25% off advance purchases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Modern travelers, road trippers, Santa Fe visitors, hotel guests, locals, and queer-identifying people and allies attending community events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers visiting Santa Fe who value distinctive historic lodging, New Mexico culture, local food and drink, outdoor activities, art, music, and a relaxed social atmosphere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays in Santa Fe\nRoute 66 road trips\nExploring Santa Fe dining, shopping, art, and cultural attractions\nRelaxing in hotel gardens, pool, and hot tubs\nAttending live music and community events\nEnjoying cocktails and wood-fired pizza at or near La Reina\nUsing a curated hiking guide to explore local trails\nBooking discounted or extended hotel stays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A relaxed stay in an 86-room garden setting\nConvenient access to Santa Fe attractions and local recommendations\nOpportunities to socialize through live music and community events\nAccess to a local mezcal and tequila-focused bar\nSavings through promotional hotel offers\nA distinctive experience rooted in historic Route 66 and Northern New Mexico architecture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elreycourt.com","updated_at":"2026-11-08T02:25:03.596495+00:00"}]}],"last_refreshed_at":"2026-11-08T02:25:03.611895+00:00","last_changed_at":"2026-11-08T02:25:03.670700+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=08aebaa2-1c07-4377-b72f-2bda67b00617"}