{"name":"Elderly Instruments","domain":"elderly.com","url":"https://optimly.ai/brand/elderly-instruments","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned and operated music store in Lansing, Michigan, offering new, used, and vintage musical instruments and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"description","label":"Description","shape":"text","content":"Elderly Instruments sells a wide range of new, used, and vintage instruments, including guitars, banjos, mandolins, and ukuleles, along with music accessories. The store has shipped worldwide since 1975 and offers services including expert setup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://elderly.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, knowledgeable, enthusiast-oriented, and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1100 North Washington Avenue, Lansing, Michigan 48906, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps musicians find and purchase new, used, and vintage instruments, accessories, and related equipment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail sales of new, used, and vintage musical instruments\nRetail sales of music accessories and parts\nWorldwide shipping\nExpert instrument setup\nInstrument repair and appraisal support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Acoustic and electric guitars\nBanjos\nMandolins\nUkuleles\nMusical instrument accessories and parts\nInstrument cases\nStrings\nBooks and other music accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific pricing is displayed on the website; examples include $8.49 for Martin acoustic guitar strings, $300 for an A-style mandolin case, and $2,850 for a used Waterloo acoustic guitar.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Musical instrument retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Musicians and music enthusiasts, including budding singer-songwriters, touring professionals, and casual players; the store serves customers worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Musicians and music enthusiasts seeking new, used, or vintage guitars, banjos, mandolins, ukuleles, accessories, and instrument cases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying a new musical instrument\nBuying a used or vintage instrument\nPurchasing strings, cases, capos, tuners, picks, cables, books, and other accessories\nArranging an expert setup for an instrument\nShopping for hard-shell instrument protection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find a broad selection of new, used, and vintage instruments\nPurchase accessories and equipment to support playing and sound\nReceive an expert setup with eligible instruments\nHave instruments and accessories shipped worldwide","source_type":"1p_website","source_label":"Brand's website","source_url":"https://elderly.com","updated_at":"2026-11-08T02:39:48.553998+00:00"}]}],"last_refreshed_at":"2026-11-08T02:39:48.561225+00:00","last_changed_at":"2026-11-08T02:39:48.567413+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ab43da9e-f002-496b-b8c9-62301adcbfe3"}