{"name":"ElderTreks","domain":"eldertreks.com","url":"https://optimly.ai/brand/eldertreks","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ElderTreks is an adventure travel company offering exotic small-group land and expedition-ship journeys designed for travelers aged 50 and over.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"description","label":"Description","shape":"text","content":"ElderTreks provides guided adventure travel to diverse destinations worldwide, with land and sea packages, small groups, expert tour leaders, and itineraries focused on authentic cultural, historical, wildlife, and nature experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a world of exotic adventure travel for the over-50 traveler through carefully crafted, genuine, and responsibly operated journeys.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Gary Murtagh is Founder & CEO. The head office team includes Susan Dennis, Rhea Gastis, Tine Jensen, Glen Muise, Candice Cooper, Sara Craig, Patricia Rose, Peter Simonetti, and Benoit Ricard. ElderTreks also works with experienced regional tour leaders and guides.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://eldertreks.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Adventurous, informative, welcoming, experience-led, and focused on authentic exploration, personal service, and responsible travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1987","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"457 Palmerston Blvd., Toronto, Ontario, M6G 2N9, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"ElderTreks is the operating name of Passages Exotic Expeditions Ltd.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"ElderTreks helps travelers aged 50 and over plan and take part in organized international adventure journeys without having to manage complex itineraries, accommodations, transportation, activities, and destination logistics themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Small-group adventure travel with a maximum group size of 16 on land adventures\nGuided land tours across diverse global destinations\nExpedition-ship journeys in polar and other sea destinations\nExpert local and international tour leaders\nAll-inclusive land and sea travel packages\nPersonalized flight itinerary assistance\nResponsible and sustainable travel initiatives\nClubTrek loyalty program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Small-group land adventure tours\nExpedition-ship and polar journeys\nAll-inclusive land and sea packages\nPersonalized flight arrangements\nClubTrek loyalty program\nTravel insurance for eligible guests","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Trip pricing varies by itinerary and departure. Published examples include tours from $5,395 USD for Costa Rica, $8,695 USD for the Caucasus, and $18,495 USD for Classic Antarctica. ElderTreks states that all meals, accommodation, domestic transportation, domestic departure taxes, entrance fees, and hotel and restaurant tips are generally included, with exceptions noted per trip.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism; adventure travel and tour operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers aged 50 and over, including repeat ElderTreks travelers and companions over 18. The company also serves solo travelers willing to share accommodations and travelers seeking guided land or expedition-ship adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults aged 50 and over who want expertly guided, small-group, off-the-beaten-path international travel with authentic cultural, historical, wildlife, and nature experiences, all-inclusive logistics, and the option to use personalized flight arrangements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Exploring international destinations through guided small-group tours\nExperiencing authentic local cultures, history, wildlife, and natural environments\nTaking expedition-ship journeys to polar destinations\nBooking all-inclusive land and sea travel packages\nTraveling solo without a mandatory single supplement when sharing a room\nArranging customized flight itineraries around a guided trip\nJoining repeat-traveler loyalty benefits through ClubTrek","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to carefully crafted itineraries that emphasize genuine travel experiences and avoid conveyor-belt tourism\nSmall-group travel with a guaranteed maximum of 16 participants on land adventures\nReduced trip-planning burden through included accommodations, meals, domestic transportation, activities, and other travel logistics\nOpportunities for close contact with local people, cultures, wildlife, and environments\nAccess to experienced guides with first-hand destination knowledge\nMore flexibility to choose airlines, stopovers, early arrival, or extended stays\nPotential savings for solo travelers who share accommodations\nComfortable and charming accommodations selected for location and quality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eldertreks.com","updated_at":"2026-11-07T07:17:08.769483+00:00"}]}],"last_refreshed_at":"2026-11-07T07:17:08.776877+00:00","last_changed_at":"2026-11-07T07:17:08.784233+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=281c5562-4281-4741-ac9d-bc67afaac9a3"}