{
  "slug": "ele-me",
  "name": "Ele.me (饿了么)",
  "description": "Ele.me is a leading online food delivery and local services platform in China, connecting users with restaurants and other local businesses to order meals, groceries, and other on-demand services.",
  "url": "https://optimly.ai/brand/ele-me",
  "websiteUrl": "https://r.ele.me/",
  "logoUrl": "https://logo.clearbit.com/r.ele.me",
  "baiScore": 46,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Food Delivery",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:22.614Z",
  "verifiedVitals": {
    "website": "https://r.ele.me",
    "founded": "2008",
    "headquarters": "Shanghai, China",
    "pricing_model": "Commission-based model for merchants, delivery fees for consumers, subscription services (e.g., membership discounts) for users.",
    "core_products": "Online food ordering and delivery, on-demand grocery delivery, local lifestyle services (e.g., pharmacy, flowers).",
    "key_differentiator": "Extensive delivery network, strong integration with Alibaba's ecosystem (e.g., Alipay, Taobao), advanced logistics technology, and a wide array of local on-demand services beyond just food.",
    "target_markets": "Consumers and local businesses (restaurants, supermarkets, convenience stores) in urban and suburban areas across China.",
    "employee_count": "Tens of thousands (including riders)",
    "funding_stage": "Acquired (by Alibaba Group)",
    "subcategory": "Online Food Ordering & Delivery"
  },
  "intentTags": {
    "problemIntents": [
      "Direct Restaurant Ordering: Calling restaurants directly or visiting in person to place orders, which lacks convenience and selection variety compared to a platform.",
      "Cooking at Home: Preparing meals at home, which requires time, effort, and ingredient sourcing, contrasting with the convenience of delivery."
    ],
    "solutionIntents": [
      "Ele.me food delivery",
      "饿了么外卖",
      "Order food Shanghai",
      "Alibaba food delivery",
      "Ele.me app download",
      "Supermarket/Grocery E-commerce: Using dedicated online supermarkets (e.g., Hema Fresh) for groceries, which may not offer restaurant food delivery or the same speed for smaller orders."
    ],
    "evaluationIntents": [
      "Ele.me vs Meituan"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1786528759768
}