# Ele.me (饿了么)

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Ele.me is a leading online food delivery and local services platform in China, connecting users with restaurants and other local businesses to order meals, groceries, and other on-demand services.

- Business Profile: https://optimly.ai/brand/ele-me
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://r.ele.me/
- Logo: https://logo.clearbit.com/r.ele.me
- Slug: ele-me
- Brand Authority Index tier: Emerging
- Archetype: Incumbent
- Category: Food Delivery
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Direct Restaurant Ordering: Calling restaurants directly or visiting in person to place orders, which lacks convenience and selection variety compared to a platform. | Cooking at Home: Preparing meals at home, which requires time, effort, and ingredient sourcing, contrasting with the convenience of delivery.
Solutions: Ele.me food delivery | 饿了么外卖 | Order food Shanghai | Alibaba food delivery | Ele.me app download | Supermarket/Grocery E-commerce: Using dedicated online supermarkets (e.g., Hema Fresh) for groceries, which may not offer restaurant food delivery or the same speed for smaller orders.
Comparisons: Ele.me vs Meituan