{
  "slug": "electronic-arts-ea-sports",
  "name": "Electronic-arts-ea-sports",
  "description": "Electronic-arts-ea-sports, often referred to as Electronic Arts or EA, is a global leader in interactive entertainment, developing, publishing, and distributing popular video game franchises across various genres. The company is particularly known for its EA SPORTS division, which produces realistic sports titles like Madden NFL, FC, UFC, College Football, and F1, alongside other major franchises such as Apex Legends, The Sims, and Battlefield.",
  "url": "https://optimly.ai/brand/electronic-arts-ea-sports",
  "websiteUrl": "https://ea.com/",
  "logoUrl": "https://logo.clearbit.com/ea.com",
  "baiScore": 74.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Game Publishers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T14:03:36.582Z",
  "verifiedVitals": {
    "website": "https://ea.com",
    "category": "Video Game Company",
    "what_it_does": "Electronic Arts (EA) develops, publishes, and distributes video games across various genres, including sports, simulation, and shooter games. It also offers a subscription service for access to its game titles and operates an advertising platform.",
    "primary_audience": "Players, parents, and brands seeking to connect with audiences through digital and real-world experiences.",
    "core_product": "Video games such as EA SPORTS™ Madden NFL 27, Apex Legends, EA SPORTS FC™ 27, The Sims™ 4, EA SPORTS™ College Football 27, and Battlefield 6, along with the EA Play subscription service.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Offers unlimited access to a collection of top EA titles and trials of select new games through a subscription service (EA Play). Individual games are also available for purchase."
    },
    "parent_ownership": "PIF, Silver Lake, and Affinity Partners"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790262614855
}