{
  "slug": "electronic-arts-ea",
  "name": "Electronic Arts Ea",
  "description": "Electronic Arts (EA) is a global leader in digital interactive entertainment. They develop and publish a diverse portfolio of video games for consoles, PC, and mobile, including popular franchises like FIFA, Madden NFL, Battlefield, Apex Legends, and The Sims. EA is committed to creating next-level entertainment experiences that inspire players and fostering a global gaming community.",
  "url": "https://optimly.ai/brand/electronic-arts-ea",
  "websiteUrl": "https://ea.com/",
  "logoUrl": "https://logo.clearbit.com/ea.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Video Game Publishers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:37.705Z",
  "verifiedVitals": {
    "website": "https://ea.com",
    "pricing_model": {
      "kind": "custom",
      "detail": "Electronic Arts utilizes a mixed pricing model that includes one-time purchases for new game titles, subscription services (EA Play and EA Play Pro) offering access to game libraries and trials, and a freemium model for some games and in-game purchases through live services, downloadable content, and virtual items. They also offer some free-to-play games and limited-time free trials."
    },
    "parent_ownership": "Saudi Arabia's Public Investment Fund (PIF) and its partners"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787463021383
}