{
  "slug": "elf-cosmetics",
  "name": "elf-cosmetics",
  "description": "A brand offering cosmetics products.",
  "url": "https://optimly.ai/brand/elf-cosmetics",
  "websiteUrl": "https://elf-cosmetics.com/",
  "logoUrl": "https://logo.clearbit.com/elf-cosmetics.com",
  "baiScore": 25,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Makeup",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-05T21:11:07.175Z",
  "verifiedVitals": {
    "website": "https://elf-cosmetics.com",
    "primary_audience": "The primary audience for e.l.f. Cosmetics is a diverse, youthful demographic, with a particular focus on Gen Z and Millennials. The brand appeals to beauty enthusiasts who seek high-quality, affordable products that align with ethical values, including cruelty-free and vegan stances.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "e.l.f. Cosmetics operates on a transactional pricing model, offering products at affordable price points. Approximately 75% of its products are priced under $10, with an average product price around $9.91. The company also has a 'Beauty Squad' loyalty program."
    },
    "parent_ownership": "e.l.f. Cosmetics is a wholly owned brand of e.l.f. Beauty, Inc., which is a publicly traded company on the New York Stock Exchange (NYSE) under the ticker symbol ELF."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789873160840
}