# Ellis Brooklyn > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Ellis Brooklyn is a modern luxury fragrance house offering vegan, cruelty-free, and sustainable perfumes and body mists designed to romanticize everyday life with evocative and unique scents. - Business Profile: https://optimly.ai/brand/ellis-brooklyn - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://ellisbrooklyn.com/ - Logo: https://logo.clearbit.com/ellisbrooklyn.com - Slug: ellis-brooklyn - Brand Authority Index tier: Emerging - Archetype: Challenger - Category: Beauty - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Traditional Perfumes / Essential Oils: Consumers could opt for mass-market fragrances, other artisanal perfumes not focused on clean beauty, or blend their own essential oils for custom scents without | Foregoing Fragrance: Individuals might choose not to use any fragrance products, either due to sensitivity, personal preference, or a minimalist lifestyle. Solutions: Ellis Brooklyn perfumes | Ellis Brooklyn Sun Fruit | Vegan cruelty-free fragrance | Amika Ellis Brooklyn dry shampoo | Other Clean Beauty Fragrance Brands: Customers might choose competing 'clean beauty' brands like Skylar, DedCool, or By Rosie Jane, which also focus on ethical sourcing and non-toxic ingredients, offe