{"name":"Emirates NBD","domain":"emiratesnbd.com","url":"https://optimly.ai/brand/emirates-nbd","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Emirates NBD is a leading financial services group headquartered in Dubai, serving personal, private, business, priority, corporate and institutional banking customers across the MENAT region and other international markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"description","label":"Description","shape":"text","content":"Emirates NBD Group is a leading financial services brand in the MENAT region, listed on the Dubai Financial Market and operating across the UAE, Egypt, India, Türkiye, Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain, with representative offices in China and Indonesia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Creating opportunities to prosper by using its expertise to drive economic progress for customers, employees, investors and the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Group Executive Team operates under the authority of the Board of Directors. Named leaders include Shayne Nelson, Group Chief Executive Officer; Farid Al Mulla, Chief Executive Officer, Emirates Islamic; Marwan Hadi, Group Head of Retail Banking and Wealth Management; Patrick Sullivan, Group Chief Financial Officer; Manoj Chawla, Group Chief Risk Officer; Ahmed Al Qassim, Group Head of Wholesale Banking; Eman Abdulrazzaq, Group Chief Operating Officer; Ammar Al Haj, Group Treasurer and Head of Global Markets; Neeraj Makin, Group Head – Strategy, Analytics & Venture Capital; Aazar Ali Khwaja, Group Head International; Victor Matafonav, Group Chief Compliance Officer; Vijay Bains, Chief Sustainability Officer and Group Head of ESG; Simon Copleston, Group General Counsel; Amer Kazim, Group Chief Audit Officer; Vinod Ramabhadran, Group Chief Credit Officer; and Miguel Rio-Tinto, Group Chief Digital and Information Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://emiratesnbd.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-focused, innovative, ambitious and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2007; formed on 6 March 2007 through the strategic merger of National Bank of Dubai and Emirates Bank International. National Bank of Dubai was established in 1963.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Dubai, United Arab Emirates. Emirates NBD Bank (P.J.S.C.) is licensed by the Central Bank of the UAE and lists Baniyas Road, Deira, P.O. Box 777, Dubai, UAE.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking, financing, payments, investment, wealth management and financial wellbeing solutions for individuals, families, businesses, corporates and institutions, through branches and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nPrivate banking\nBusiness banking\nPriority banking\nCorporate and institutional banking\nIslamic banking\nAccounts and savings\nCredit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Accounts\nCredit cards\nPersonal loans\nAuto loans\nHome loans\nWealth management solutions\nForeign exchange services\nGlobal equities trading through ENBD X","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 9 million active customers, including individuals, families, investment companies, offshore trusts, holding companies, businesses, SMEs, corporates, institutions and private banking clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal or private banking; affluent and high-net-worth clients seeking wealth management and tailored lending; businesses and SMEs; corporates and institutions; and customers needing digital banking, payments, financing or investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing bank accounts\nSaving and earning interest on deposits\nApplying for personal, auto or home loans\nBorrowing against investment securities, deposits or precious metals\nFinancing residential and commercial real estate\nManaging wealth and trading global or local equities\nMaking payments and transfers through digital channels\nManaging business finances through businessONLINE","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking services through branches, websites, mobile apps and other digital channels\nConvenient and secure management of everyday banking needs and finances\nPersonalised lending and financing aligned with individual needs and cash-flow requirements\nEnhanced customer experiences through digital, mobile and omnichannel banking\nSupport for economic progress and financial wellbeing\nAccess to tailored wealth management, investment and private banking solutions\nImproved operational efficiency and personalised customer experiences enabled by AI and digital innovation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://emiratesnbd.com","updated_at":"2026-11-07T06:27:33.689996+00:00"}]}],"last_refreshed_at":"2026-11-07T06:27:33.702921+00:00","last_changed_at":"2026-11-07T06:27:33.711992+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e8fd2300-ff21-437c-8319-3148d1ec2483"}