{
  "slug": "emqx",
  "name": "EMQX",
  "description": "EMQX is an open-source, cloud-native, distributed MQTT messaging broker designed for high-performance IoT applications. Developed by EMQ Technologies, it provides a scalable and reliable platform for connecting massive numbers of IoT devices to the cloud, supporting millions of concurrent connections and low-latency message delivery.",
  "url": "https://optimly.ai/brand/emqx",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "aws-iot-core",
      "name": "Aws Iot Core"
    },
    {
      "slug": "hivemq",
      "name": "HiveMQ"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [
    {
      "slug": "nanomq",
      "name": "NanoMQ"
    }
  ],
  "updatedAt": "2026-04-11T17:54:23.974+00:00",
  "verifiedVitals": {
    "website": "https://www.emqx.com/",
    "founded": "2017",
    "headquarters": "Stockholm, Sweden (registered/significant presence) and Hangzhou, China",
    "pricing_model": "Freemium (Open Source is free; Enterprise/Cloud are paid)",
    "core_products": "EMQX MQTT Broker (Open Source & Enterprise), EMQX Cloud, NanoMQ",
    "key_differentiator": "Massive horizontal scalability capable of 100 million+ concurrent connections on a single cluster using Erlang's soft real-time capabilities.",
    "target_markets": "IoT, Automotive (Connected Cars), Manufacturing (IIoT), Energy, Telecommunications",
    "employee_count": "100-250",
    "funding_stage": "Series B/C",
    "subcategory": "IoT Middleware & Messaging"
  },
  "timestamp": 1775976802755
}