# entain-bwinpartypoker > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 11, 2026. > Entain plc, formerly GVC Holdings plc, is a global sports betting and gaming group operating both online and in the retail sector. It owns a comprehensive portfolio of established brands across sports betting, poker, bingo, and casino, and provides B2B services. Entain is committed to focusing on regulated markets and leading responsible gaming through initiatives like the Advanced Responsibility and Care (ARC) program. - Business Profile: https://optimly.ai/brand/entain-bwinpartypoker - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://entaingroup.com/ - Logo: https://logo.clearbit.com/entaingroup.com - Slug: entain-bwinpartypoker - Brand Authority Index tier: Emerging - Category: Online Betting and Gaming Platforms - Last Analyzed: September 11, 2026