# Entrust
> Entrust is a global leader in identities, payments, and data protection. The company provides a wide range of security services including public key infrastructure (PKI), identity and access management (IAM), hardware security modules (HSM), and secure card issuance systems. Originally a spin-off from Nortel, it was later acquired by Datacard Group, forming a powerhouse in both digital and physical security.
- URL: https://optimly.ai/brand/entrust
- Slug: entrust
- BAI Score: 88/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- DigiCert (https://optimly.ai/brand/digicert)
- Okta, Inc. (https://optimly.ai/brand/okta)
## Also Referenced By
- Digicert Globalsign (https://optimly.ai/brand/digicert-globalsign)
- Fortanix (https://optimly.ai/brand/fortanix)
- GlobalSign (https://optimly.ai/brand/globalsign)
- Sectigo Formerly Comodo Ca (https://optimly.ai/brand/sectigo-formerly-comodo-ca)
- Sectigo Formerly Comodo (https://optimly.ai/brand/sectigo-formerly-comodo)
## Buyer Intent Signals
Problems: Manual PKI Management: Using open-source tools like OpenSSL or platform-native certificate managers (AWS ACM) without centralized governance. | Security Managed Service Providers (MSSPs): Contracting cybersecurity firms to manage digital identities and encryption posture.
Solutions: enterprise PKI solutions | high-volume financial card issuance systems | governance for digital identities | hardware security module providers | trusted SSL certificates for Chrome 2025 | Standalone HSM hardware: Relying solely on hardware security modules (HSMs) without a software identity layer.