{"name":"Epicentr K","domain":"epicentrk.ua","url":"https://optimly.ai/brand/epicentr-k","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Epicentr K is an omnichannel marketplace and retail ecosystem in Ukraine, offering more than 6 million products through its online catalog, retail centers, pickup locations and delivery network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"description","label":"Description","shape":"text","content":"Epicentr K combines a large online marketplace with the scale of retail centers. Its assortment spans electronics, home and interior, furniture, construction and renovation, lighting, appliances, automotive goods, garden products, sports equipment, clothing, children’s products, food, pet supplies and business goods. The ecosystem also includes specialized shop-in-shop formats and services such as cutting materials, paint tinting, tailoring and curtain sewing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To combine the convenience of a large online catalog with the scale of retail centers and provide customers with reliable products, services and convenient shopping infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://epicentrk.ua","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional and service-oriented, with a broad assortment and convenience-focused tone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes it easier for consumers and businesses to find, purchase, collect and receive a broad range of products through one omnichannel retail ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Omnichannel e-commerce marketplace\nRetail-center shopping and order pickup\nProduct delivery and self-pickup through Epicentr locations and more than 2,400 parcel lockers\nBroad multi-category product assortment\nShop-in-shop specialist retail formats\nMaterial cutting, paint tinting, overlocking, tailoring and curtain sewing services\nB2B and HoReCa product offering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Electronics and household appliances\nChildren’s products, clothing and food\nHome, interior, furniture and décor\nConstruction and renovation materials\nLighting\nAutomotive goods, tires, batteries and oils\nGarden equipment, plants and irrigation systems\nSports equipment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Omnichannel retail and e-commerce marketplace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for home, renovation, electronics, appliances, automotive, garden, lifestyle and everyday products, as well as businesses and HoReCa customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Ukrainian consumers seeking a broad, one-stop product assortment with online ordering, retail-center pickup or delivery; businesses and HoReCa buyers needing professional equipment, textiles and supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for home and interior products\nBuying construction and renovation materials\nPurchasing electronics and household appliances\nBuying furniture, lighting and décor\nPurchasing automotive goods, tires, batteries and oils\nShopping for garden equipment, plants and irrigation products\nBuying clothing, sports equipment, children’s products and pet supplies\nSourcing equipment and textiles for businesses, hotels and restaurants","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 6 million products through one online catalog\nOrder pickup through more than 230 pickup centers in 200 Ukrainian cities\nDelivery through Epicentr’s network of more than 2,400 parcel lockers\nConvenient retail-center infrastructure including parking, cafés, storage lockers and bank branches\nAccess to specialist product expertise and dedicated shop-in-shop formats\nAbility to use practical customization and preparation services for selected products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://epicentrk.ua","updated_at":"2026-11-07T19:15:47.188629+00:00"}]}],"last_refreshed_at":"2026-11-07T19:15:47.240315+00:00","last_changed_at":"2026-11-07T19:15:47.252868+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=96ee5adc-c973-4fb6-970a-aa9033757260"}