# Optimizely (formerly Episerver)
> Optimizely, previously known as Episerver, is a leading digital experience platform (DXP) provider that helps businesses create, manage, and optimize digital experiences across various channels. It offers content management, e-commerce, and advanced experimentation and personalization capabilities, targeting mid-market to enterprise-level businesses.
- URL: https://optimly.ai/brand/episerver-now-optimizely
- Logo: https://logo.clearbit.com/https://episerver-now-optimizely.com
- Slug: episerver-now-optimizely
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Software
- Last Analyzed: July 26, 2026
## Buyer Intent Signals
Problems: Manual Content & Experimentation Management: Businesses would rely on manual processes for content updates, code-based A/B testing, and separate analytics, leading to fragmented efforts, slow iteratio | Digital Experience Agency: Outsourcing the development, management, and optimization of digital experiences to a specialized agency that uses various tools and manual efforts to achieve goals Optimize | Maintain Legacy or Basic Systems: Continuing with existing outdated or basic website/e-commerce platforms without advanced experimentation or personalization features, resulting in static customer exp
Solutions: Optimizely DXP | Episerver CMS | Optimizely experimentation | digital experience platform software | Disparate Best-of-Breed Tools: Using a combination of separate tools for each function, such as a standalone CMS (e.g., WordPress), a separate e-commerce platform (e.g., Shopify), and a distinct A/B t
Comparisons: Optimizely vs Sitecore