{"name":"Equal Vision Records","domain":"equalvision.com","url":"https://optimly.ai/brand/equal-vision-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Equal Vision Records is a record label and online store for music, merchandise, and accessories from its artist roster.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1991 by former Youth of Today and Shelter vocalist Ray Cappo, Equal Vision Records began as a home for Shelter albums and other Krishna Conscious-influenced artists within the hardcore scene. Its website features current artists, alumni, music releases, tour dates, news, apparel, accessories, and wholesale information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Equal Vision was initially conceived as a home for Shelter albums and a variety of other Krishna Conscious-influenced artists within the hardcore scene.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Ray Cappo, founder.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://equalvision.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Music-focused, artist-centered, and direct.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1991","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a label, distribution channel, and online storefront for music and merchandise from hardcore and alternative artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Record label operations\nArtist roster and alumni curation\nMusic sales through vinyl, CDs, and cassettes\nArtist merchandise sales\nTour-date listings\nNews publishing\nWholesale inquiries and sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vinyl records\nCDs\nCassettes\nMusic videos\nPullover hoodies\nLong-sleeve shirts\nT-shirts\nCrewnecks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are listed individually; examples include vinyl records priced at $20.00 and $30.00.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and recorded entertainment, specifically hardcore and alternative music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music fans and customers purchasing recordings, apparel, accessories, and merchandise from Equal Vision artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and purchasing music releases\nBuying artist apparel and merchandise\nFinding tour dates for Equal Vision artists\nPurchasing limited-edition vinyl pressings\nWholesale purchasing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to physical music releases\nAccess to artist merchandise and accessories\nAbility to find tour information for listed artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equalvision.com","updated_at":"2026-11-08T03:35:16.730047+00:00"}]}],"last_refreshed_at":"2026-11-08T03:35:16.740205+00:00","last_changed_at":"2026-11-08T03:35:16.746054+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=02e776f8-7cb2-405d-991e-06fcdac54142"}