# Equal Vision Records

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/equal-vision-records
- **Dataset:** https://optimly.ai/brand/equal-vision-records.json
- **Markdown:** https://optimly.ai/brand/equal-vision-records/llms.txt
- **Official website:** https://equalvision.com
- **Slug:** equal-vision-records
- **Categories:** media-entertainment

## Overview

- **Tagline:** Equal Vision Records is a record label and online store for music, merchandise, and accessories from its artist roster.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Description:** Founded in 1991 by former Youth of Today and Shelter vocalist Ray Cappo, Equal Vision Records began as a home for Shelter albums and other Krishna Conscious-influenced artists within the hardcore scene. Its website features current artists, alumni, music releases, tour dates, news, apparel, accessories, and wholesale information.
Source: Brand's website (https://equalvision.com) · 2026-11-08

## Identity

- **Mission:** Equal Vision was initially conceived as a home for Shelter albums and a variety of other Krishna Conscious-influenced artists within the hardcore scene.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Founders & leadership:** Ray Cappo, founder.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Website:** https://equalvision.com
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Voice & tone:** Music-focused, artist-centered, and direct.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Founded:** 1991
Source: Brand's website (https://equalvision.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides a label, distribution channel, and online storefront for music and merchandise from hardcore and alternative artists.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Core capabilities:**
  - Record label operations
  - Artist roster and alumni curation
  - Music sales through vinyl, CDs, and cassettes
  - Artist merchandise sales
  - Tour-date listings
  - News publishing
  - Wholesale inquiries and sales
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Products / SKUs:**
  - Vinyl records
  - CDs
  - Cassettes
  - Music videos
  - Pullover hoodies
  - Long-sleeve shirts
  - T-shirts
  - Crewnecks
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Pricing:** Product prices are listed individually; examples include vinyl records priced at $20.00 and $30.00.
Source: Brand's website (https://equalvision.com) · 2026-11-08

## Audience

- **Target industry:** Music and recorded entertainment, specifically hardcore and alternative music.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Customer base:** Music fans and customers purchasing recordings, apparel, accessories, and merchandise from Equal Vision artists.
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Use cases:**
  - Discovering and purchasing music releases
  - Buying artist apparel and merchandise
  - Finding tour dates for Equal Vision artists
  - Purchasing limited-edition vinyl pressings
  - Wholesale purchasing
Source: Brand's website (https://equalvision.com) · 2026-11-08

- **Customer outcomes:**
  - Access to physical music releases
  - Access to artist merchandise and accessories
  - Ability to find tour information for listed artists
Source: Brand's website (https://equalvision.com) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.