{"name":"Equitable","domain":"equitable.com","url":"https://optimly.ai/brand/equitable","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Equitable is a financial services company providing advice, protection and retirement solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"description","label":"Description","shape":"text","content":"Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial, Equitable America and Equitable Distributors. Equitable Advisors provides financial professional and advisory services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help clients secure their financial well-being so they can pursue long and fulfilling lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Equitable has a senior leadership team; the website provides a link to senior leader biographies but does not list individual leaders in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://equitable.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, trust-oriented and focused on financial well-being, courage, strength and wisdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1859, referring exclusively to Equitable Financial Life Insurance Company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1345 Avenue of the Americas, New York, NY 10105","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Equitable is a subsidiary and brand of Equitable Holdings, Inc. Its family of companies is directly or indirectly owned by Equitable Holdings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps clients address financial well-being needs related to protection, retirement and long-term financial planning.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Financial advice\nRetirement solutions\nProtection solutions\nInsurance and annuity products\nInvestment advisory services\nBrokerage services\nFinancial professional services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Insurance products\nAnnuities\nVariable life products\nVariable annuities\nStructured Capital Strategies buffered annuities\nGroup Retirement solutions\nInvestment advisory programs\nBrokerage accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, insurance and retirement planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Clients, customers, financial professionals and advisors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and clients seeking retirement and protection solutions, and financial professionals serving those clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Securing financial well-being\nRetirement planning\nFinancial protection\nUsing financial advice and professional guidance\nAccessing insurance and annuity products\nBrokerage and investment advisory services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial well-being\nAbility to pursue long and fulfilling lives\nAccess to retirement and protection solutions\nProfessional financial guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://equitable.com","updated_at":"2026-11-07T19:19:11.048994+00:00"}]}],"last_refreshed_at":"2026-11-07T19:19:11.056972+00:00","last_changed_at":"2026-11-07T19:19:11.065503+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d047b00e-f6e6-43d8-aac6-01478bad82cd"}