{
  "slug": "equity-residential",
  "name": "equity-residential",
  "description": "Equity Residential has been letting and managing properties in and around Eastbourne since 1998. As a family-owned and run, independent company, they are dedicated to providing a personal, unparalleled, and honest service. They manage over 600 properties from Bexhill to Brighton.",
  "url": "https://optimly.ai/brand/equity-residential",
  "websiteUrl": "https://equity-residential.com/",
  "logoUrl": "https://logo.clearbit.com/equity-residential.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Residential Property Management Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:12.003Z",
  "verifiedVitals": {
    "website": "https://equity-residential.com",
    "category": "Real Estate Services",
    "what_it_does": "Equity Residential is a family-owned and run company that provides letting and property management services for residential properties in and around Eastbourne, managing a portfolio of over 600 properties.",
    "primary_audience": "Property landlords and tenants.",
    "core_product": "Property letting and management services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Fees for letting and property management services for landlords, and fees for tenants."
    },
    "parent_ownership": "Family owned and run"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788075217128
}