{
  "slug": "equitymultiple",
  "name": "Equitymultiple",
  "description": "Equitymultiple is a technology-enabled commercial real estate investment platform designed for accredited investors. It provides access to professionally managed private real estate transactions, including equity, preferred equity, and senior debt investments, typically sourced from institutional sponsors.",
  "url": "https://optimly.ai/brand/equitymultiple",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "FinTech",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "crowdstreet",
      "name": "Crowdstreet"
    },
    {
      "slug": "fundrise",
      "name": "Fundrise"
    },
    {
      "slug": "realtymogul",
      "name": "Realtymogul"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "cadre",
      "name": "Cadre"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "direct-private-investing",
      "name": "Direct Private Investing"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T17:59:41.742+00:00",
  "verifiedVitals": {
    "website": "equitymultiple.com",
    "founded": "2015",
    "headquarters": "New York, NY",
    "pricing_model": "Subscription and Usage-based (Platform fees, asset management fees, and carried interest depending on the deal structure).",
    "core_products": "CRE Equity investments, Preferred Equity, Senior Debt (Earn), Short-term liquid notes (Keep), and diversified funds.",
    "key_differentiator": "Unlike retail-focused platforms, Equitymultiple focuses exclusively on institutional-grade commercial real estate for accredited investors, often with lower minimums than traditional private equity.",
    "target_markets": "Accredited individual investors, family offices, and high-net-worth individuals interested in alternative assets.",
    "employee_count": "51-100",
    "funding_stage": "Series A / Late Stage Venture",
    "subcategory": "Real Estate Investment Platform"
  },
  "timestamp": 1775976723036
}