{"name":"Ernest Jones","domain":"ernestjones.co.uk","url":"https://optimly.ai/brand/ernest-jones","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ernest Jones is a premium jewellery and luxury watch retailer offering engagement rings, diamonds, jewellery and designer watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ernest Jones sells premium jewellery, engagement rings, diamonds, necklaces, bracelets, earrings and luxury watches, including collections from brands such as Vera Wang LOVE, Bloom Lab Grown Diamonds, Tudor, Longines, Rado, Citizen and Garmin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://ernestjones.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Premium, celebratory, romantic and gift-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find jewellery, engagement rings, diamond gifts and luxury watches for proposals, milestones, celebrations and gifting occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of jewellery and watches\nEngagement ring and diamond shopping\nCustom ring creation\nJewellery and watch brand collections\nPicture-based product discovery\nInterest-free credit options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Engagement rings\nDiamonds\nNecklaces\nBracelets\nEarrings\nEternity rings\nGemstone jewellery\nGold jewellery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed products range from £50 to £3,500 on the supplied pages. Up to 3 years of interest-free credit is advertised.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Jewellery and luxury watch retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for premium jewellery, diamonds, engagement rings, gifts and luxury watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and couples seeking engagement rings or diamond jewellery, as well as shoppers looking for premium gifts, milestone jewellery and luxury watches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Engagement and proposal ring shopping\nCelebrating lasting love and milestones with eternity rings\nChristmas and special-occasion gifting\nShopping for diamond and gemstone jewellery\nBuying luxury or designer watches\nCreating a customised ring","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find jewellery and watches for significant occasions\nChoose from natural and lab-grown diamond collections\nDiscover premium gifts across multiple price points\nAccess interest-free credit for eligible purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ernestjones.co.uk","updated_at":"2026-11-08T03:14:52.474929+00:00"}]}],"last_refreshed_at":"2026-11-08T03:14:52.484902+00:00","last_changed_at":"2026-11-08T03:14:52.493820+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bf4c5840-a353-4d89-8600-cf3930a62e17"}