{"name":"Eroski","domain":"eroski.es","url":"https://optimly.ai/brand/eroski","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"EROSKI is a supermarket and retail brand offering grocery shopping, online purchasing, promotions, loyalty benefits and selected non-food services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"description","label":"Description","shape":"text","content":"EROSKI provides supermarket and online shopping services, including groceries, electronics, home appliances, bedding, insurance and other retail offers. Its website also promotes EROSKI Club loyalty benefits and locally sourced products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://eroski.es","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, savings-focused and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers purchase groceries and other retail products, find offers, and access savings and loyalty benefits through EROSKI Club.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket retail\nOnline shopping\nPromotions, catalogues and offers\nCustomer loyalty and personalized savings\nRetail of electronics, home appliances and bedding\nInsurance offerings\nPromotion of local products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and supermarket products\nElectronics\nHome appliances\nBedding\nInsurance\nEROSKI Club loyalty programme\nEROSKI Club Gold Card\nEROSKI Club payment card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a 4% saving on purchases with the EROSKI Club Gold Card and a €10 voucher for first-time downloads of the EROSKI app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping for groceries and other retail products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buy groceries online\nShop for electronics, home appliances and bedding\nBrowse supermarket catalogues and promotions\nRegister an EROSKI Club card to access exclusive promotions and personalized savings vouchers\nUse the EROSKI app for loyalty benefits\nDiscover and purchase local products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to exclusive promotions\nPersonalized savings vouchers\nSavings on EROSKI purchases\nConvenient online shopping\nAccess to local products\nAdditional benefits such as travel and gifts through EROSKI Club","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eroski.es","updated_at":"2026-11-07T05:36:51.749677+00:00"}]}],"last_refreshed_at":"2026-11-07T05:36:51.756765+00:00","last_changed_at":"2026-11-07T05:36:51.762395+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6b83e568-2cbe-4896-bbf9-93ed54a2ed1d"}