{"name":"Esselunga","domain":"esselunga.it","url":"https://optimly.ai/brand/esselunga","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Esselunga is a supermarket retailer offering in-store shopping, online grocery shopping, delivery, pickup, loyalty services and pastry reservations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"description","label":"Description","shape":"text","content":"Esselunga provides supermarket products and services through physical stores, its website and app. Customers can order groceries online for home delivery or store pickup, manage Fìdaty loyalty benefits, and reserve selected Elisenda pastry products for pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://esselunga.it","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables customers to shop for groceries and selected bakery products online, arrange delivery or pickup, manage loyalty benefits, and receive support for orders and deliveries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online grocery ordering\nHome delivery and store pickup\nVirtual supermarket browsing by address or postal code\nShopping lists and favorites\nOrder tracking and issue reporting\nCustomer support through virtual assistant and contact channels\nFìdaty loyalty card, points and digital stamp management\nTwo-factor authentication and personal account management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and supermarket products\nFresh, frozen and long-life food products\nElisenda pastry products\nFìdaty loyalty card and rewards\nGift cards and prepaid cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The delivery contribution is free for the first online order of new registrants. A €7.90 charge may apply from the third late cancellation within 24 months. Delivery benefits and subscriptions may also be available under specified conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and online food commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping at Esselunga stores or using its website and app for grocery delivery, store pickup and loyalty services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in areas served by Esselunga who want to purchase supermarket products online, arrange delivery or pickup, and use loyalty and digital shopping services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Ordering groceries for home delivery\nOrdering groceries for store pickup\nChecking product availability by address or postal code\nCreating and reusing personalized shopping lists\nManaging Fìdaty points, stamps and rewards\nReporting missing, damaged or incorrect products\nTracking delivery status and selected delivery time slots\nReserving Elisenda pastry products for pickup in participating stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient online access to supermarket products\nScheduled home delivery or store pickup\nAbility to manage shopping lists and repeat purchases\nSupport for resolving order, product and delivery issues\nAccess to Fìdaty points, stamps and rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://esselunga.it","updated_at":"2026-11-08T01:14:37.633144+00:00"}]}],"last_refreshed_at":"2026-11-08T01:14:37.643207+00:00","last_changed_at":"2026-11-08T01:14:37.654909+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d70287b2-3845-48e2-b4f1-9948ee928918"}