{"name":"Estako Yarns","domain":"estakoyarns.com","url":"https://optimly.ai/brand/estako-yarns","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Estako Yarns is an online retailer offering yarns in chenille, cotton, acrylic, wool-blend, faux-fur, and other fibers for knitting and crochet projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"description","label":"Description","shape":"text","content":"Estako Yarns sells yarn collections in multiple weights, fibers, colors, and yardages, including Velvet, DailyKnit DK, Dream, Downy, Softy, Cozy, MegaStar, Star-Worsted, Happy Cotton, Royal Cotton, Fur, and Happy Wool.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://estakoyarns.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Product-focused, practical, craft-oriented, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides yarn materials for knitting, crochet, amigurumi, garments, blankets, accessories, and other fiber-art projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online yarn retail\nOffering yarn in multiple fibers, weights, and color ranges\nProviding product specifications including fiber content, yardage, weight, and CYCA classification\nPublishing yarn weight guides, fiber comparisons, and project recommendations through its journal","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Velvet\nDailyKnit DK\nDream\nDowny\nSofty\nCozy\nMegaStar\nStar-Worsted","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Listed yarn prices range from $3.99 to $6.99 per product listing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Knitting, crochet, and textile crafts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Knitters and crocheters, including beginners and crafters making garments, blankets, amigurumi, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking yarn for knitting, crochet, amigurumi, apparel, home goods, and plush projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Baby blankets and rainbow throws\nCable knits, oversized sweaters, and cozy blankets\nFair Isle sweaters, chunky cardigans, and winter accessories\nEveryday garments and amigurumi\nElevated sweaters, cardigans, and modern knitwear\nCrochet gifts, coasters, keychain plushies, and headbands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to yarn in a broad range of fibers, weights, and colors\nSoft and plush materials for blankets, garments, and plush projects\nAnti-pilling options for everyday projects\nBeginner-friendly yarn options\nAccess to OEKO-TEX certified yarn options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://estakoyarns.com","updated_at":"2026-11-07T05:25:35.816625+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:36.344171+00:00","last_changed_at":"2026-11-07T05:25:36.354560+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9bee3957-e77f-421b-bda5-b309744ab5f1"}