# Etched > Etched is a hardware startup developing specialized chips known as ASICs (Application-Specific Integrated Circuits) designed specifically to run transformer-based artificial intelligence models. Their flagship product, the Sohu chip, aims to provide significantly higher performance and efficiency than general-purpose GPUs by hardcoding the transformer architecture into the silicon. - URL: https://optimly.ai/brand/etched - Slug: etched - BAI Score: 62/100 - Archetype: Challenger - Category: Semiconductors - Last Analyzed: May 21, 2026 --- ## Full Details / RAG Data ### Overview Etched is listed in the AI Directory. Etched is a hardware startup developing specialized chips known as ASICs (Application-Specific Integrated Circuits) designed specifically to run transformer-based artificial intelligence models. Their flagship product, the Sohu chip, aims to provide significantly higher performance and efficiency than general-purpose GPUs by hardcoding the transformer architecture into the silicon. ### Metadata | Field | Value | |--------------|-------| | Name | Etched | | Slug | etched | | URL | https://optimly.ai/brand/etched | | BAI Score | 62/100 | | Archetype | Challenger | | Category | Semiconductors | | Last Analyzed | May 21, 2026 | | Last Updated | 2026-05-21T06:01:32.292Z | ### Verified Facts - Founded: 2022 - Headquarters: Cupertino, California ### Links - Canonical page: https://optimly.ai/brand/etched - JSON endpoint: /brand/etched.json - LLMs.txt: /brand/etched/llms.txt