# Etched > Etched is a hardware startup developing specialized chips known as ASICs (Application-Specific Integrated Circuits) designed specifically to run transformer-based artificial intelligence models. Their flagship product, the Sohu chip, aims to provide significantly higher performance and efficiency than general-purpose GPUs by hardcoding the transformer architecture into the silicon. - URL: https://optimly.ai/brand/etched - Slug: etched - BAI Score: 62/100 - Archetype: Challenger - Category: Semiconductors - Last Analyzed: May 21, 2026