{
  "slug": "ethereum-name-service-ens",
  "name": "Ethereum-name-service-ens",
  "description": "A decentralized naming service built on the Ethereum blockchain that allows users to register human-readable names (.eth domains) for cryptocurrency addresses, websites, and other decentralized resources, enhancing usability and identity in the Web3 ecosystem.",
  "url": "https://optimly.ai/brand/ethereum-name-service-ens",
  "websiteUrl": "https://coinmarketcap.com/",
  "logoUrl": "https://logo.clearbit.com/coinmarketcap.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Decentralized Naming Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:11.967Z",
  "verifiedVitals": {
    "website": "https://coinmarketcap.com",
    "category": "Blockchain-based platform",
    "what_it_does": "Ethereum Name Service (ENS) is a decentralized system built on the Ethereum blockchain that maps human-readable names, such as \"example.eth,\" to machine-readable identifiers like Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. It simplifies cryptocurrency transactions, provides censorship-resistant domain names, and serves as a portable Web3 username, functioning similarly to the internet's Domain Name System (DNS) but with blockchain technology.",
    "primary_audience": "Users of the Ethereum blockchain, cryptocurrency users, individuals and organizations seeking human-readable and decentralized digital identities, and developers building on Web3.",
    "core_product": "The core product is the registration and management of .eth domain names, as well as the integration of existing DNS names with the ENS ecosystem.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Users pay registration and renewal fees in Ethereum (ETH), plus gas fees. The annual cost varies based on the domain name's length: 5+ characters typically cost $5-$8 per year, 4-character names cost around $160-$200 per year, and 3-character names are approximately $640-$800 per year. A temporary premium, which decays over 21 days, is also applied to newly available names."
    },
    "parent_ownership": "Initially funded by the Ethereum Foundation, control of ENS was transferred to a Decentralized Autonomous Organization (DAO) in 2021, which now manages its treasury and development."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788088783890
}