{"name":"Ethical Superannuation and Managed Funds","domain":"australianethical.com.au","url":"https://optimly.ai/brand/ethical-superannuation-and-managed-funds","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian Ethical provides ethically screened superannuation, pension, managed fund and ETF investment products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"description","label":"Description","shape":"text","content":"Australian Ethical is an Australian ethical investment provider offering superannuation, pension, managed fund and ETF products. It applies ethical screening and investment research to direct capital toward companies and sectors it expects to contribute to a lower-carbon and fairer future, while restricting investment in areas such as fossil fuels, gambling and tobacco.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To invest ethically with the aim of building a better future for investors, their communities, people, the planet and animals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"John McMurdo — Chief Executive Officer and Managing Director; Steve Gibbs — Chair and Non-Executive Director; Ludovic Theau — Group Executive Asset Management and Chief Investment Officer; Maria Loyez — Group Executive Superannuation; Alison George — Chief Impact & Ethics Officer. The Australian Ethical Investment Ltd Board comprises a non-executive chair, five non-executive directors and a managing director. The Australian Ethical Superannuation Pty Ltd Super Board is chaired by Fiona Reynolds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://australianethical.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-driven, optimistic, ethical, educational and accessible, with an emphasis on positive impact, long-term investing and investing in line with personal values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1986","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps investors pursue long-term financial outcomes while aligning their superannuation and investments with ethical, environmental and social values, including avoiding industries they consider harmful.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ethical screening and assessment of investments using Ethical Criteria and an Ethical Charter\nSuperannuation and pension investment management\nManaged fund and ETF investment management\nPortfolio construction and diversified investment across equities, fixed income, quantitative strategies, multi-asset and private markets\nInvestment research and long-term, risk-adjusted portfolio management\nStewardship and influencing companies toward positive change\nEthical investment reporting, product disclosure and investor resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Superannuation investment options, including Defensive, Conservative, Balanced, Growth, High Growth, International Shares and Australian Shares\nPension investment options\nManaged funds, including the Emerging Companies Managed Fund\nETFs\nInsurance associated with superannuation\nEthical investment guides, product disclosure statements and investor resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, superannuation, asset management and responsible investment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual investors, superannuation members, pension members, employers and financial advisers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian individuals and households seeking superannuation, pension or investment products that combine long-term financial objectives with ethical and sustainable investing; also employers and advisers seeking ethically screened investment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Investing superannuation for retirement\nManaging pension investments\nChoosing investment options aligned with ethical and sustainability values\nInvesting in managed funds or ETFs\nCombining or rolling over superannuation funds\nMaking additional superannuation contributions\nAccessing investment products for clients through adviser channels\nDirecting capital toward renewable energy, IT, healthcare, education and other future-building sectors","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to ethically screened superannuation, pension, managed fund and ETF products\nThe ability to invest in line with values relating to people, planet and animals\nDiversified portfolios designed for long-term, risk-adjusted returns\nExposure to businesses contributing to a lower-carbon and fairer future\nReduced exposure to restricted sectors including fossil fuels, gambling and tobacco\nGreater information about ethical criteria, investment objectives, risks, fees and performance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://australianethical.com.au","updated_at":"2026-11-07T05:38:30.285708+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:30.291554+00:00","last_changed_at":"2026-11-07T05:38:30.298302+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=914b4963-48b1-480a-9df8-c29b6fb66aa6"}