# Ethical Trading Initiative (ETI)
> The Ethical Trading Initiative (ETI) is a leading alliance of companies, trade unions, and NGOs that promotes respect for workers' rights around the globe. ETI works to improve working conditions in global supply chains by developing codes of conduct and providing support for their implementation.
- URL: https://optimly.ai/brand/ethical-trading-initiative-eti
- Logo: https://logo.clearbit.com/https://ethical-trading-initiative-eti.com
- Slug: ethical-trading-initiative-eti
- BAI Score: 41/100
- Archetype: Incumbent
- Category: Non-profit Organization
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Traditional Human Auditing: Companies rely solely on human auditors and on-site inspections for supply chain compliance, without leveraging AI for data analysis, risk prediction, or anomaly detection. | ESG Consulting Firms: Engaging specialized Environmental, Social, and Governance (ESG) consulting firms to assess, manage, and report on ethical supply chain risks and compliance. | Ignore Ethical Sourcing: Companies choosing not to engage in formal ethical sourcing initiatives, prioritizing short-term cost savings over social responsibility and potentially exposing themselves to
Solutions: Ethical Trading Initiative | ETI labor rights | Global supply chain ethics organizations | Responsible sourcing standards | What is ETI? | Blockchain for Supply Chain Traceability: Utilizing blockchain technology to track goods and verify origins for transparency, which contributes to ethical sourcing but doesn't directly address labor c
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## Full Details / RAG Data
### Overview
Ethical Trading Initiative (ETI) is listed in the AI Directory.
The Ethical Trading Initiative (ETI) is a leading alliance of companies, trade unions, and NGOs that promotes respect for workers' rights around the globe. ETI works to improve working conditions in global supply chains by developing codes of conduct and providing support for their implementation.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Ethical Trading Initiative (ETI) |
| Slug         | ethical-trading-initiative-eti |
| URL          | https://optimly.ai/brand/ethical-trading-initiative-eti |
| Logo         | https://logo.clearbit.com/https://ethical-trading-initiative-eti.com |
| BAI Score    | 41/100 |
| Archetype    | Incumbent |
| Category     | Non-profit Organization |
| Last Analyzed | July 19, 2026 |
| Last Updated | 2026-07-24T10:28:38.128Z |
### Verified Facts
- Founded: 1998
- Headquarters: London, UK
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Human Auditing: Companies rely solely on human auditors and on-site inspections for supply chain compliance, without leveraging AI for data analysis, risk prediction, or anomaly detection.
- ESG Consulting Firms: Engaging specialized Environmental, Social, and Governance (ESG) consulting firms to assess, manage, and report on ethical supply chain risks and compliance.
- Ignore Ethical Sourcing: Companies choosing not to engage in formal ethical sourcing initiatives, prioritizing short-term cost savings over social responsibility and potentially exposing themselves to
#### Buyers search for
- Ethical Trading Initiative
- ETI labor rights
- Global supply chain ethics organizations
- Responsible sourcing standards
- What is ETI?
- Blockchain for Supply Chain Traceability: Utilizing blockchain technology to track goods and verify origins for transparency, which contributes to ethical sourcing but doesn't directly address labor c
### Links
- Canonical page: https://optimly.ai/brand/ethical-trading-initiative-eti
- JSON endpoint: /brand/ethical-trading-initiative-eti.json
- LLMs.txt: /brand/ethical-trading-initiative-eti/llms.txt