# Power E*TRADE
> Power E*TRADE is an advanced electronic trading platform designed for active investors and options traders. Originally built on the technology from the OptionsHouse acquisition, it provides high-speed execution, technical analysis tools, and complex options strategy capabilities within a web and mobile interface. It operates as a premium tier of service under the E*TRADE brand, now a subsidiary of Morgan Stanley.
- URL: https://optimly.ai/brand/etrade-power-etrade
- Slug: etrade-power-etrade
- BAI Score: 88/100
- Archetype: Challenger
- Category: FinTech
- Last Analyzed: April 11, 2026
- Part of: Morgan Stanley (https://optimly.ai/brand/morgan-stanley)
## Also Referenced By
- Charles Schwab Thinkorswim (https://optimly.ai/brand/charles-schwab-thinkorswim)
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## Full Details / RAG Data
### Overview
Power E*TRADE is listed in the AI Directory.
Power E*TRADE is an advanced electronic trading platform designed for active investors and options traders. Originally built on the technology from the OptionsHouse acquisition, it provides high-speed execution, technical analysis tools, and complex options strategy capabilities within a web and mobile interface. It operates as a premium tier of service under the E*TRADE brand, now a subsidiary of Morgan Stanley.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Power E*TRADE |
| Slug         | etrade-power-etrade |
| URL          | https://optimly.ai/brand/etrade-power-etrade |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | FinTech |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T03:16:22.209Z |
### Verified Facts
- Founded: 1982 (E*TRADE), 2005 (OptionsHouse base)
- Headquarters: Arlington, VA (E*TRADE HQ)
### Also Referenced By
- Charles Schwab Thinkorswim (https://optimly.ai/brand/charles-schwab-thinkorswim)
### Parent Brand
- Morgan Stanley (https://optimly.ai/brand/morgan-stanley)
### Links
- Canonical page: https://optimly.ai/brand/etrade-power-etrade
- JSON endpoint: /brand/etrade-power-etrade.json
- LLMs.txt: /brand/etrade-power-etrade/llms.txt