# Power E*TRADE
> Power E*TRADE is an advanced electronic trading platform designed for active investors and options traders. Originally built on the technology from the OptionsHouse acquisition, it provides high-speed execution, technical analysis tools, and complex options strategy capabilities within a web and mobile interface. It operates as a premium tier of service under the E*TRADE brand, now a subsidiary of Morgan Stanley.
- URL: https://optimly.ai/brand/etrade-power-etrade
- Slug: etrade-power-etrade
- BAI Score: 88/100
- Archetype: Challenger
- Category: FinTech
- Last Analyzed: April 11, 2026
- Part of: Morgan Stanley (https://optimly.ai/brand/morgan-stanley)
## Also Referenced By
- Charles Schwab Thinkorswim (https://optimly.ai/brand/charles-schwab-thinkorswim)