{"name":"Ettenhuber Busreisen","domain":"busreisen-ettenhuber.de","url":"https://optimly.ai/brand/ettenhuber-busreisen","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Ettenhuber Busreisen is a German bus-tour operator offering day trips and multi-day coach holidays across Europe, with travel services based around Munich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"description","label":"Description","shape":"text","content":"Ettenhuber Busreisen has operated for over 80 years, taking guests to destinations across Europe in modern coaches. Its offerings include day trips, cultural and music tours, wellness holidays, city and vacation trips, and festive-season travel. The company also operates public bus services in the Munich Transport and Tariff Association (MVV).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To continually improve travel quality, comfort and safety while helping guests enjoy relaxed, memorable journeys. The company states that passenger safety is its highest priority and uses the aspiration “Immer a bisserl besser” (“always a little better”).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The website identifies Ralf Ettenhuber as the fourth generation of the family company; he officially joined the business in 2022 after studying tourism management and business administration. The company history also names Josef, Wolfgang and Michael Ettenhuber as members of the third generation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://busreisen-ettenhuber.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, warm, service-oriented and regionally Bavarian, with an emphasis on comfort, safety, personal support and relaxed holiday experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1945, when Josef Ettenhuber founded Autobus Ettenhuber GmbH.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"The website identifies operating locations in Glonn, Feldkirchen and Brunnthal, with a travel lounge in central Munich at Frauenstraße 36.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned family business; the website describes Ettenhuber as a family company with four generations involved.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides organized, comfortable and safe travel by coach, reducing the planning and transport burden for holidaymakers, day-trippers and groups. It also supports convenient departures through taxi pickup, parking, hotel accommodation and terminal services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Organized day trips and multi-day coach tours\nEuropean holiday, city, wellness, cultural, music and festive-season travel\nPublic bus and MVV regional transport services\nModern coach fleet operation and in-house vehicle maintenance\nComplimentary taxi pickup for multi-day trips\nTravel planning and passenger support through travel lounges, guides and travel companions\nGroup travel pricing and booking services\nGift voucher configuration and sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Day trips\nFestival and music tours\nSpa and wellness tours\nShort, holiday and city trips\nFestive-season tours\nEttenhuber travel gift vouchers\nEttenhuber Freundeskreis loyalty benefits\nMVV public bus services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Tour prices vary by itinerary; examples shown on the website range from €629 for a three-day Prague trip to €1,145 for a five-day Allgäu wellness trip. An Ettenhuber Exclusive Seat is listed at €39 per travel day. Group discounts are 3% for 3–4 people, 5% for 5–9, and 10% for groups of 10 or more; groups of 20 or more receive an individual offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Tourism, leisure travel and passenger transportation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Holiday travelers, day-trippers, wellness and cultural tourists, groups, families and passengers using MVV regional bus services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"German-speaking leisure travelers, especially customers in and around Munich, Rosenheim and Miesbach seeking organized European coach holidays, day trips or group travel with convenient departures and personal service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking organized multi-day European holidays\nTaking day trips by coach\nAttending festivals, concerts and cultural events\nBooking wellness and spa travel\nArranging group travel with discounted rates\nUsing taxi pickup, parking, hotel and breakfast services before departure\nPurchasing travel gift vouchers\nUsing regional MVV bus transportation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient door-to-terminal transport for eligible multi-day trips\nComfortable travel with modern coaches, generous seating and onboard amenities\nSafer and more reliable journeys supported by trained drivers, guides and maintained vehicles\nSimplified travel planning through organized itineraries and travel advice\nFlexible booking through free rebooking up to four weeks before departure\nPotential savings through new-customer, loyalty and group discounts\nPersonal support from travel companions on multi-day trips longer than six days","source_type":"1p_website","source_label":"Brand's website","source_url":"https://busreisen-ettenhuber.de","updated_at":"2026-11-07T18:53:58.362345+00:00"}]}],"last_refreshed_at":"2026-11-07T18:53:58.369735+00:00","last_changed_at":"2026-11-07T18:53:58.377124+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a237f099-6bc1-402d-aa22-ecae3340a0b6"}