# Ettenhuber Busreisen > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/ettenhuber-busreisen - **Dataset:** https://optimly.ai/brand/ettenhuber-busreisen.json - **Markdown:** https://optimly.ai/brand/ettenhuber-busreisen/llms.txt - **Official website:** https://busreisen-ettenhuber.de - **Slug:** ettenhuber-busreisen - **Categories:** travel-hospitality ## Overview - **Tagline:** Ettenhuber Busreisen is a German bus-tour operator offering day trips and multi-day coach holidays across Europe, with travel services based around Munich. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Description:** Ettenhuber Busreisen has operated for over 80 years, taking guests to destinations across Europe in modern coaches. Its offerings include day trips, cultural and music tours, wellness holidays, city and vacation trips, and festive-season travel. The company also operates public bus services in the Munich Transport and Tariff Association (MVV). Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 ## Identity - **Mission:** To continually improve travel quality, comfort and safety while helping guests enjoy relaxed, memorable journeys. The company states that passenger safety is its highest priority and uses the aspiration “Immer a bisserl besser” (“always a little better”). Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Founders & leadership:** The website identifies Ralf Ettenhuber as the fourth generation of the family company; he officially joined the business in 2022 after studying tourism management and business administration. The company history also names Josef, Wolfgang and Michael Ettenhuber as members of the third generation. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Website:** https://busreisen-ettenhuber.de Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Voice & tone:** Welcoming, warm, service-oriented and regionally Bavarian, with an emphasis on comfort, safety, personal support and relaxed holiday experiences. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Founded:** 1945, when Josef Ettenhuber founded Autobus Ettenhuber GmbH. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Headquarters:** The website identifies operating locations in Glonn, Feldkirchen and Brunnthal, with a travel lounge in central Munich at Frauenstraße 36. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Parent ownership:** Family-owned family business; the website describes Ettenhuber as a family company with four generations involved. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 ## Offerings - **Problem solved:** Provides organized, comfortable and safe travel by coach, reducing the planning and transport burden for holidaymakers, day-trippers and groups. It also supports convenient departures through taxi pickup, parking, hotel accommodation and terminal services. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Core capabilities:** - Organized day trips and multi-day coach tours - European holiday, city, wellness, cultural, music and festive-season travel - Public bus and MVV regional transport services - Modern coach fleet operation and in-house vehicle maintenance - Complimentary taxi pickup for multi-day trips - Travel planning and passenger support through travel lounges, guides and travel companions - Group travel pricing and booking services - Gift voucher configuration and sales Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Products / SKUs:** - Day trips - Festival and music tours - Spa and wellness tours - Short, holiday and city trips - Festive-season tours - Ettenhuber travel gift vouchers - Ettenhuber Freundeskreis loyalty benefits - MVV public bus services Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Pricing:** Tour prices vary by itinerary; examples shown on the website range from €629 for a three-day Prague trip to €1,145 for a five-day Allgäu wellness trip. An Ettenhuber Exclusive Seat is listed at €39 per travel day. Group discounts are 3% for 3–4 people, 5% for 5–9, and 10% for groups of 10 or more; groups of 20 or more receive an individual offer. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 ## Audience - **Target industry:** Tourism, leisure travel and passenger transportation. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Customer base:** Holiday travelers, day-trippers, wellness and cultural tourists, groups, families and passengers using MVV regional bus services. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Ideal customer profile:** German-speaking leisure travelers, especially customers in and around Munich, Rosenheim and Miesbach seeking organized European coach holidays, day trips or group travel with convenient departures and personal service. Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Use cases:** - Booking organized multi-day European holidays - Taking day trips by coach - Attending festivals, concerts and cultural events - Booking wellness and spa travel - Arranging group travel with discounted rates - Using taxi pickup, parking, hotel and breakfast services before departure - Purchasing travel gift vouchers - Using regional MVV bus transportation Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 - **Customer outcomes:** - Convenient door-to-terminal transport for eligible multi-day trips - Comfortable travel with modern coaches, generous seating and onboard amenities - Safer and more reliable journeys supported by trained drivers, guides and maintained vehicles - Simplified travel planning through organized itineraries and travel advice - Flexible booking through free rebooking up to four weeks before departure - Potential savings through new-customer, loyalty and group discounts - Personal support from travel companions on multi-day trips longer than six days Source: Brand's website (https://busreisen-ettenhuber.de) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.