{
  "slug": "everplans",
  "name": "Everplans",
  "description": "Everplans is a digital platform designed to help individuals and families organize, securely store, and share all essential life details, including personal documents, IDs, vital information, and accounts. It aims to simplify personal administration, provide planning guidance, and ensure preparedness for various life events through reminders and a smart planning system.",
  "url": "https://optimly.ai/brand/everplans",
  "websiteUrl": "https://everplans.com/",
  "logoUrl": "https://logo.clearbit.com/everplans.com",
  "baiScore": 75.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "End-of-Life Planning Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T16:37:36.632Z",
  "verifiedVitals": {
    "website": "https://everplans.com",
    "category": "Life and legacy planning, document organization, and digital vault",
    "what_it_does": "Everplans organizes the details of your life, helping users to organize, store, and securely share important information such as family documents, IDs, vital information, and accounts. It also provides informative articles, videos, checklists, and reminders about important dates. The platform serves as a secure online vault for critical legal, financial, and health documents for end-of-life and emergency planning.",
    "primary_audience": "Everplans serves individual users, families, financial advisors, and funeral homes. Its audience includes older adults organizing their affairs and young families securing vital records.",
    "core_product": "The core product is the Everplans app, which functions as a secure digital vault and a digital organizational platform. It offers a free version and a premium subscription called Everplans Premium.",
    "parent_ownership": "Everplans was acquired by Precoa in October 2024, operating as a wholly-owned subsidiary. Prior to this, it was acquired by National Guardian Life Insurance Company (NGL) in January 2021.",
    "named_competitors": [
      "Trustworthy",
      "Prisidio",
      "Gentreo",
      "Passings",
      "When I Die Files",
      "Cake",
      "Trust & Will",
      "Google Drive",
      "Microsoft OneDrive"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Disorganization of personal and family vital information",
      "Stress and anxiety from unorganized critical documents and accounts",
      "Lack of preparedness for important life events or emergencies",
      "Difficulty securely sharing vital information with trusted individuals",
      "Reliance on outdated and inefficient methods for personal record keeping"
    ],
    "solutionIntents": [
      "Personal information organization and management",
      "Secure digital vault for vital documents and accounts",
      "Life planning and preparedness tools",
      "Streamlined personal administration",
      "Secure sharing of sensitive information with trusted parties",
      "Automated reminders for important dates and tasks"
    ],
    "evaluationIntents": [
      "Comparing digital life management platforms",
      "Evaluating secure personal document storage solutions",
      "Researching end-of-life planning tools",
      "Seeking solutions for family information organization",
      "Reviewing personal digital vault options"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790263607613
}