{"name":"Exemplar Luxury Group","domain":"neimanmarcusgroup.com","url":"https://optimly.ai/brand/exemplar-luxury-group","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Exemplar Luxury Group is a luxury collective uniting Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman around curated products and personalized customer experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"description","label":"Description","shape":"text","content":"Exemplar Luxury Group, formerly Saks Global, brings together Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. It provides curated luxury product assortments, high-touch service, and personalized experiences through an integrated retail model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To set the standard of excellence for luxury retail through strong partnerships with luxury brands, deep customer relationships, and data-rich insights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://neimanmarcusgroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Aspirational, premium, customer-focused, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Exemplar Luxury Group connects coveted luxury brands with customers through curated assortments, expert service, and personalized experiences across an integrated retail model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curated luxury product assortments\nHigh-touch customer service\nPersonalized customer experiences\nIntegrated retail model\nLuxury brand partnerships\nData-rich customer insights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Neiman Marcus\nSaks Fifth Avenue\nBergdorf Goodman","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Luxury retail customers and coveted luxury brands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers seeking curated luxury products, unparalleled service, and personalized experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Curated luxury shopping\nPersonalized luxury retail experiences\nCross-brand luxury retail through an integrated retail model","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to expertly curated luxury product assortments\nPersonalized luxury shopping experiences\nUnparalleled service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://neimanmarcusgroup.com","updated_at":"2026-11-08T02:26:26.082805+00:00"}]}],"last_refreshed_at":"2026-11-08T02:26:26.088744+00:00","last_changed_at":"2026-11-08T02:26:26.095461+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3e853683-0fbd-4cbd-957f-05e98fc15f4f"}