{"name":"eyebobs","domain":"eyebobs.com","url":"https://optimly.ai/brand/eyebobs","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"eyebobs is an American eyewear brand offering bold, original reading glasses, prescription eyewear, sunglasses, blue-light glasses, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Minneapolis in 2001, eyebobs creates distinctive eyewear designed in-house and made with premium Italian-designed acetate, spring hinges, and optical-grade lenses. The brand emphasizes self-expression, originality, and high-quality eyewear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help glasses-wearers everywhere feel the most “themselves” they ever have through bold, one-of-a-kind glasses, self-expression, and fun.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Julie Allinson. The brand's product team designs frames in Minneapolis.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://eyebobs.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Bold, playful, irreverent, expressive, confident, and unapologetically original.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001, in Minneapolis, Minnesota","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Minneapolis, Minnesota, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of the Europa Eyewear family since April 2023.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"eyebobs provides a stylish, quality alternative between cheap drugstore readers and expensive designer optical frames, helping customers find eyewear that supports self-expression and comfortable vision.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"In-house eyewear design by a Minneapolis product team\nPremium Italian-designed acetate frames\nSpring hinges and optical-grade lenses\nReader lenses in strengths from +0.00 to +4.00 in quarter-step increments\nProgressive and prescription eyewear\nBlue-light and polarized lens options\nVirtual try-on on most product pages\nReader Strength Test","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Reading glasses\nProgressive readers\nSingle-vision prescription glasses\nProgressive prescription glasses\nBlue-light glasses\nReader sunglasses\nPolarized sunglasses\nEyeglass cases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Frames start at $98. Specific listed products range from $5 accessories to $400 gift card denominations. 90-day risk-free returns are offered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Eyewear and optical retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People upgrading from drugstore readers, prescription wearers seeking distinctive frames, first-time readers, and eyewear collectors. Customers can shop online, at eyebobs stores, and through specialty optical retailers nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Style-conscious glasses wearers who want bold, distinctive, high-quality eyewear rather than discreet or ordinary frames; includes readers, prescription-wearers, first-time readers, and repeat eyewear buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Reading and everyday vision correction\nProgressive reading and prescription vision correction\nBlue-light eyewear\nSun protection with reader or polarized sunglasses\nFinding a reader strength using the Reader Strength Test\nVirtual try-on and online eyewear shopping\nGifting eyewear and accessories\nUsing HSA/FSA funds for eligible eyewear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More distinctive, self-expressive personal style\nComfortable eyewear through spring hinges and quality materials\nAccess to optical-grade lenses and quarter-step reader strengths\nAn alternative to low-quality drugstore readers and expensive designer frames\nConfidence and feeling more like oneself while wearing glasses\nRisk-free trial through 90-day returns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eyebobs.com","updated_at":"2026-11-08T03:03:15.773288+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:15.782087+00:00","last_changed_at":"2026-11-08T03:03:15.790144+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=55090cd0-50a8-4935-9f9d-a32fd4b79200"}