# EZLinks (NBC Sports Next)
> EZLinks (now part of NBC Sports Next) is a provider of software and technology solutions for the golf industry, including tee-sheet management, point-of-sale systems, and marketing tools. Founded in 1995 and acquired by NBC Sports Group in 2019, it operates as a core component of the division's B2B golf offerings. The brand facilitates millions of tee-time bookings annually and provides data-driven services for course operators.
- URL: https://optimly.ai/brand/ezlinks-nbc-sports-next
- Slug: ezlinks-nbc-sports-next
- BAI Score: 82/100
- Archetype: Challenger
- Category: Technology
- Last Analyzed: April 11, 2026
## Competitors
- Clubessential (https://optimly.ai/brand/clubessential)